305-878-1974

Miami, FL 33133, USA

©2017 by Tom Grasse

RESUME | TOM GRASSE

LEADERSHIP

Management and executive leadership spanning 25 years in marketing, business development and e-commerce. Hands-on professional with skills ranging from digital and direct marketing to project management, budgeting and analytics. Experience in building high performance teams working in concert to accomplish corporate and project objectives.

 
TRAVEL & TOURISM 
Career-long experience in luxury travel, ecotourism, small-ship and mass cruise encompassing product development, marketing, and IT disciplines. Director and VP-level marketing roles with global brand leaders including Tui Group/International Expeditions, Radisson/Regent Seven Seas and Norwegian Cruise Line. 


TECHNOLOGY PROJECT MANAGEMENT

Experience in full-cycle platform development encompassing stakeholder input, requirements authoring, complex budgeting, cost negotiations and approval processes, use case scenarios, UI/UX design, UAT management, implementation, application integration management, QA and change management.  

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WORK EXPERIENCE


CONTENT LEAD | iROOFING LLC. | 2019–PRESENT

Content Lead at B2B/B2C software company founded in 2012. The company serves the construction sector with mobile app technology using satellite and aerial imagery for precise measurement and estimation of construction projects. Lead the creation of all written content which includes blog writing, SEM advertising, display advertising, social media, press releases, email marketing, CRM messaging, in-app messaging and strategic executive communications.

www.iroofing.org

CHIEF MARKETING OFFICER | MILEPOST GROUP INC. | 2015–2018
Conception, funding and launch of cruise-focused online travel platform (OTA) harnessing the power of big data and utilizing cutting-edge technology to create a truly personalized experience for travelers. Strategic partners included Revelex Corporation, Deloitte Digital, Needle and Allianz.

www.travelweekly.com/Cruise-Travel/A-new-OTA-model-will-seek-to-modernize-cruise-bookings


MARKETING VICE PRESIDENT | INTERNATIONAL EXPEDITIONS - A TUI COMPANY | 1988–2015*
Led privately owned specialty tour and cruise fleet operator to prominence as a leader in cultural/nature travel, later to be acquired by Tui Group. Comprehensive digital and traditional marketing/advertising, e-commerce, re-branding and white labeling led to steady growth. Heavy investment in small ship cruising further grew market share.  Recently becoming a Tui Group company, the 37-year old brand continues to enjoy success.

www.ietravel.com

CONSULTANT AND MANAGER | NORWEGIAN CRUISE LINE | 2008–2013
Integral, lead role in the design and development of Seaweb, the web-based booking tool for NCL agents worldwide. Worked directly with CIO, IBM contractors, Seaware developers (Versonix), internal marketing, sales and IT teams.  In addition, as Manager CRM and Web Support, oversaw the enhancements to NCL.com, working directly with the internal development team and marketing team.  Managed the IT team in transitioning Oracle CRM to Salesforce.com.

www.ncl.com


DIRECTOR  E-BUSINESS DEVELOPMENT | REGENT SEVEN SEAS CRUISES | 2006–2008
Built a marketing e-commerce team which significantly advanced the marketing activities for one of the world’s leading luxury cruise brands. Led the complete rebuilding of the company website, initiated email marketing, online advertising and greatly improved SEO and SEM impact. Integral in improving evaluation of the company leading up to the acquisition by Prestige Cruise Holdings, including Norwegian Cruise Line.

www.rssc.com

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B.S. | UNIVERSITY OF FLORIDA, GAINESVILLE, FL
·    Major: Advertising
·    Minor: Marketing